Buying Websites on Ebay - The Complete Guide
One of the biggest trends on eBay nowadays, is buying a complete established website, that already has it’s product, and all you have to do is advertise the website, and the money will cash in.
Either that or a website that has hundreds of articles, and your Google Adsense code embedded into, so all you do after buying the site is sit down and watch your Adsense balance soar upwards.
Is it really so?
You wish!
First of all, I would say outright that there are sites that are sold on eBay that can bring you a good income, those are the long established sites that already have loads of traffic and customers, but those usually cost at least a few hundred dollars.
Actually, from watching lots of eBay auction, I can conclude that most sites with revenue are sold for 2 to 3 times their monthly revenue, so usually buying them pays off pretty quickly, only question is, do you really have the money to buy it in the first place?
Most users don’t, say they go for the cheaper sites. There you have all the “turnkey” sites.
Yet again, after watching lots of eBay auctions, I can conclude, that the word “turnkey” has two meanings. First meaning is a site that does not require maintenance, that presumably if you only advertise it, you will see revenue.
The second meaning of the word “turnkey” is a copy of an existing website.
As far as I understand, the first meaning is the right one, but some sellers still use the word “turnkey” with the second meaning, and you just have to be careful not to buy a website copy.
The reason is simple, Search Engines do not like copies. Sites that are not loved by Search Engines get less traffic.
Note though, that even sites that are not labeled “turnkey” are many times copies, and you can check it out easily, buy checking the seller’s other items, probably he will be selling a few copies of the same website, and then you can know your website is not unique.
As for the Adsense article websites- in 99% of times I would say stay away! All those articles are harvested from free article directories, and are massively available online. Those sites have no original content whatsoever, and therefore, are useless for your readers.
However, there is a small exception.
And the exception is, if you are planning to open your own website, with original content, with the same theme as the site for sale, and you start off with a site that has 500 pages, rather then a site with 5 pages, you will have much more pages indexed, which will increase your search engine traffic, and at the same time you will not be penalized for lack of original content, since you are going to add some ASAP.
Another exception may occur if you are really lucky, and step upon a website that it’s owner had done some marketing for.
For example, a month ago I stumbled on an auction selling a Pet Care Info website - you can take a look at it here.
The seller had made some marketing, to test his own sites, and he got an amazing PageRank 3, for a site that has no original content at all.
However, the seller forgot to mention that in his sales letter.
Long story short, I want the only bidder, and got the site for 2.95$!
I kept the site in my own hands for a month, hosting it on a server I was paying for anyway, and made 5$ with Adsense.
After a month I figured out I know nothing about pet care, and can not add any original content, so I better off sell the site.
Here’s the link to the Ebay Auction
While writing these lines, the site was selling for 14.95$.
So, I paid 2.95 for the site, hosted it on my own server, so no hosting fees, made 5$ from adsense, and going to sell for at least 15$. That’s 17$ revenue without doing anything at all!
Yes, that’s not huge revenue, but that’s something, plus there are two more days to the auction, and such auctions usually grow big during the last day, so we shall see how much is my site going to sell eventually.
In conclusion, buying websites on eBay is usually a waste of time and money, unless you really know what you’re doing, or buying a site that already has traffic and revenue.
If you enjoyed this post, buy me a beer.
























