A common mistake I see among Adsense publishers, and frankly, a mistake I’ve been doing for long time, is hunting the highest paying keywords within the niche.

This strategy can be very powerful if you display only one ad block.
On your single ad block you’ll probably have no more then 3-4 ads, which mean the top 3-4 paying ads will be displayed. In certain niches the top 3-4 ads might reach 3-4 dollars pet click!

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However, most publishers use all 3 ad blocks, to improve CTR. This way, your site might display up to 12 ads.
To maximize revenue, you should maximize the average CPC, and not the maximum CPC.

For instance, let’s take the keyword “Guitar Heroes”.
Let’s go to the Google Adwords Keyword Tool.
Write “Guitar Heroes”(without the comments) in the Keywords box, select “Cost and Ad Position Estimates”, and set 100$ as Max CPC.

For the Keyword “Guitar Heroes” google shows us an amazing CPC of more then 10 bucks for the first position!

However, let us reduce Max CPC to 0.70$, and let’s search for guitar heroes in the list. At the time of writing this article, the keyword “Guitar Heroes” showed average CPC of 0.37$, and ad position 1-3.

What this information tells us, is that there’s a single Adwords advertiser who bids a crazy amount of more then 10 bucks for this keyword, but he’s alone. The next highest bidder is bidding less then 40 cents, and you know what it means for your ads? Most clicks you’ll generate will not give you more then a few cents.

Now let’s take a look at another example.
Let’s take the keyword “free spyware blockers”.
At 100$ CPC it gives you $5.36 average CPC - not bad at all, but not half as good as the 10 bucks for “Guitar Heroes”.
Now let’s go down to 1.70$ in the max CPC. You can see that at this max CPC the Estimated Ad position is 4-6. This means that you’ll have at least 3 ads that pay more then 1.70 per click.
Now go down to 1 dollar. The Estimated Ad Position is already 7-10. That’s What we’ve been hunting for! This means that at least 6 of your ads are paying more then a whole dollar!
That’s already a good keyword.

But that’s not the best you can do. What we want to find now, is a keyword that gets Estimated Ad Position 11-15 for 1 dollar. In other words, we want to find a keyword that costs more then one dollar on any(or nearly any) click. Beware, this is going to be hard, since such keywords are extremely rare.

I’ve succeeded finding only a single keyword that yields such great results while writing this article, and it was “affiliate internet make money online program”. This keyword yields 4.53$ if you set max bid to 100, but you will get at least one dollar for each and every click, so it won’t be a bummer any way.

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Now, how are you going to write a page that targets such a long tail keyword is another question.

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When blogging, one of the best spots to place your Adsense Ad is in the body of your post.
CashCook.Info receives 75%+ of it’s clicks from the ads that I integrate in the post.

There’s only one problem with those ads. Google Adsense allows no more then 3 Ads on a single page, and with the standard tools Wordpress supplies, on all pages that have more then one post(front page, search results, archives, etc.), all posts that contain Adsense ads will display those ads. Needless to say, eventually you will get banned.

After searching around the internet, I haven’t found any plugin that deals with the problem, and decided to create a solution myself.

I can say for sure that this solution is not the most elegant solution there is, and maybe creating a plugin would have been the best idea, but I’m the lazy type of a person, never coded a plugin before, and for now did not know all the syntax one needs to learn so that he can write Wordpress plugins.

Enough ranting, let’s see how is it done:
First of all, you’ll need some plugin that will enable you to run PHP code within posts.
I personally use runPHP. It’s very easy to install and use, only annoying part about it, is that you have to tick the option to run PHP code each and every time you write a new post, and I tend to forget that.

Next, create a file in your blog’s home directory called adsense.php, which will include your Google Adsense code.
Now, go to your theme editor, and add the next line in your header, anywhere after the <body> tag:
<?php $GLOBALS[”x”]=1; ?>

That’s it, you are done with preparations, and are ready to insert Adsense code within your posts.

Now wherever you want to ad Adsense in your post, ad one of the next codes, according to the number of such ads you want to display per page.

If you display one ad per page, use this code:
<?php
if($GLOBALS[”x”]==1){
include “adsense.php”;
$GLOBALS[”x”] = 2;
}
?>

If you display two ads per page, use this code:
<?php
if($GLOBALS[”x”]==1){
include “adsense.php”;
$GLOBALS[”x”] = 2;
}
else if($GLOBALS[”x”]==2){
include “adsense.php”;
$GLOBALS[”x”] = 3;
}
?>

If you display three ads per page, use this code:
<?php
if($GLOBALS[”x”]==1){
include “adsense.php”;
$GLOBALS[”x”] = 2;
}
else if($GLOBALS[”x”]==2){
include “adsense.php”;
$GLOBALS[”x”] = 3;
}
else if($GLOBALS[”x”]==3){
include “adsense.php”;
$GLOBALS[”x”] = 4;
}
?>
I suggest you write down the appropriate code in a text file, so you can quickly cut and paste it into your code.

P.S.
Just don’t forget to tick “run PHP code?” each time you write a new post.