As I said in my first post about Adsense, Adsense revenue = Click Through Ratio X $ Per Click.

In that post, I explained how to improve your $ Per Click, now it’s time to learn how do we get a good Click Through Ratio.

First of all, you need the ads to be targeted towards your content, this is easily achieved through high keyword density, and there isn’t much to explain here. Just make sure that you have enough keywords on your page, and Adsense will display targeted ads.

Next, is the hard part, you must attract the visitor’s attention towards your advertisement.
An easy way to attract visitor’s attention is to paint an arrow towards the add, but unfortunately Adsense Terms and Conditions disallow that.
However, there are still ways to achieve that. Think about something more complicated then an arrow.
A very good example is http://www.searchenginecollege.com/articles/.
See how the kids is pointing his ruler towards the add?
These are no arrows, the distance between ruler and ad is sufficient, but nevertheless, the visitor’s attention automatically goes where the kid points- towards the ad.

An easier, and much more common technique, is blending the add as part of your website.
First of all, as a rule of thumb, the ad block’s border and background color should always be the same color as the website’s background. This way the reader will actually have to read the ad before he identifies it as an ad.

Take a look at the ads placed on cashcook.info:
First, in each article page, we have a huge ad block placed on the left side of the beginning of the article, leaving quite a little space for the first few lines. While reading the first lines, the visitor’s eyes will always be partially on the ad unit.

Next is the Ad unit in the sidebar, Just between the “Latest Posts” and the Tags.
Look how it blends well with the content around it. While the visitor looks for the Tag list, he has to pass a look over the ads, and might as well find something that interests him, and click it.

Another technique I have learned not long ago is making your navigational links look the same as Adsense links.
Place a Link Unit with 4 links in the middle of your navigational menu. Make sure the navigational menu’s font is Arial and size is 11, that the categories are bold, and that all links are underlined. This way Adsense looks as part of your navigational links, and the interesting part is that Google approved that this is a legitimate method.

The last technique I’ll tech you I have actually used in this article. Trick your visitors to take a look at the Ad blocks, without asking them to actually click them.
In this article I have told you to take a look at my links, as an example for good ad placement.
But you looked at my ads, maybe you found something interesting there, and you might actually clicked it, without me ever telling you to click it.

Related Reading:

• How to Increase Your Blog Traffic Quality
• Google Adsense - The Blogger’s Best Friend
• Upgraded my Theme
• Banned by Google Adsense - The Big Net Bully